Prime Media Consultancy is a founder-led growth and marketing advisory founded by Aurindam Ghosal, a marketing and growth leader with 20+ years of experience across B2B technology, SaaS, AI, enterprise software, cybersecurity, cloud, FinTech, EdTech and BFSI.
Aurindam has worked across the entire growth spectrum — from sales and customer acquisition to digital marketing, product marketing, demand generation, GTM strategy and executive-level growth advisory. His experience spans India, North America, the Middle East, the UK and Australia, with significant exposure to complex B2B and enterprise markets.
At Prime, that experience comes together to help businesses answer some of their most important growth questions:
Where should we grow? Who should we target? How should we position ourselves? What should we say? Which channels should we use? And how do we turn strategy into measurable business outcomes?
Our work brings together growth strategy, go-to-market strategy, product marketing, demand generation, SEO, AEO, GEO, content strategy, digital marketing and AI-enabled marketing operations.
Areas of Expertise
Growth Strategy & Advisory
Growth planning, market analysis, marketing strategy and performance frameworks.
Go-to-Market Strategy
ICP definition, positioning, messaging, market entry, launch strategy and channel planning.
Demand Generation
SEO, AEO, GEO, paid media, content marketing, ABM and lead-generation programs.
The Prime Philosophy
Better marketing doesn’t begin with more marketing.
It begins with better questions.
Who are we trying to reach?
What problem are we really solving?
Why should the market care?
Where is the opportunity?
What should we do differently?
Prime exists to help businesses find those answers — and turn them into action.